Friday, December 10, 2010

Welcome to Taiwan!

Hello! My name is Lau Chee Seng. I chosen “Taiwan” as the country for my assignment (E-Portfolio – Tourism, Culture and Society) which I am suppose to do in-depth study and research on 9 key points. The 9 key points will be revealed as you read the posts accordingly.


Welcome to Taiwan!

Touch Your Heart!



3 Simple Facts:

Capital: Taipei
Official Country Name: Republic of China
Location:

Thursday, December 9, 2010

Culture

Religions
Evidence of religion can be found anywhere and everywhere in Taiwan! There are thousands of temples spread throughout Taiwan and also shrines at numerous Taiwanese homes. The four main religions practiced in Taiwan are Confucianism, Taoism, Buddhism, and Christianity.

Confucianism
It refers to a code of ethics and system of behaviours which was derived from the teachings of Confucius, who was a philosopher. His teachings describe an individual’s position in the society and he supported a set of ideals that respect for age and seniority, and strict moral behaviours. Today, Confucianism still thrives in Taiwan.

Taoism
Basically, there are two form of Taoism and they are the philosophical Taoism and religious Taoism. Philosophical Taoism emphasizes on the quality of life while religious Taoism emphasizes on heavens, gods, rituals, or afterlife which is a teaching borrowed from Mahayana Buddhism. Today, religious Taoism is more commonly practiced in Taiwan.

Buddhism
Buddhism was founded by Prince Siddhartha Gautama and it was believed he attained enlightenment during the 6th century BC. His teachings include the search for one’s enlightenment, giving up valuable possessions, and living a life of virtue and wisdom.

Christianity
It is estimated that over 1 million Taiwanese identified themselves as Christians and majority of them bring Protestant. Among the indigenous peoples, Catholicism is the most dominant today.

According to World Factbook, Buddhist, Taoist and Confucian formed up to 93% of the religion in Taiwan, and Christian with 4.5%, and other religions such as Islam etc with 2.5%. This shows that majority of the population in Taiwan is Buddhist, Taoist and Confucian.

Music
Taipei Chinese Orchestra, National Chinese Orchestra, Kaohsiung Chinese Orchestra, and the Ensemble Orientalia of Taipei made up the four main professional groups in Taiwan. They mainly perform traditional Chinese instruments and music. However, sometimes they do perform Western composition or compositions which mixed both Chinese and Western music elements.

The two different types of traditional Chinese music that have been in the music culture of Taiwan for hundreds of years are “Beiguan” and “Nanguan”. Beiguan is a fast-tempo music that accompanies operas, celebrations and traditional drama performances while Nanguan comprises emotive melody that has a more delicate and soothing sound.

Moreover, contemporary Taiwanese popular music appeals mainly to the young generations and this music is huge around the world, especially in Asia. Some famous Taiwan singers such as Jay Chou and Jolin Tsai have large number of listeners in Taiwan and the rest of Asia.

Chinese Music Theater
Chinese opera played an important role in the traditional Taiwanese music culture. Different Taiwanese dialects are used in these operas and the movements and expressions of the actors/actresses are important in the opera.

Today, Peking Opera, Taiwanese Opera and Kun Opera are the most common Chinese music theater performed in Taiwan. Other traditional entertainments in Taiwan include folk dances, spoken drama and puppet shows.

(Taiwanese Opera)

Cinema
In the mid 1920s, this is the period when local actors began to act in the local productions. After which, the domestic film industry began to flourish in the 1960s and 1970s, and the movie themes usually revolve around melodramas, romantic dramas, and traditional kung fu etc as they were popular at that time. From 1965 onwards, most actors speak in Mandarin in the movies.

During the “New Wave Cinema” period in the 1980s, the movies produced mainly focused on the scenarios of the daily lives of Taiwanese and the society. There were two successful directors from this period and they were Edward Yang and Hou-Hsiao-hsien. Examples of their works are “Taipei Story” (1986) and “The Terrorizers” (1986).

The “second new wave” of directors emerged at the beginning of the 1990s. During that period, the movies were still similar to the “New Wave Cinema” period but the movies were less serious and more appealing to the audience. The most well-known director during that period is probably “Ang Lee”. Some of his famous productions include Sense and Sensibility (1995), Crouching Tiger, Hidden Dragon (2000), Hulk (2003) and Brokeback Mountain (2005) which were famous in the world.


Cuisines
Cuisines in Taiwan have several variations and the food culture derived from different parts of the mainland such as Hunan, Guangdong, Yunnan, Shanghai, Jiangxi, Beijing, Sichuan etc.

The main ingredients are pork, seafood, rice, and soy which are common in noodle dishes and soups in restaurants. Beef is less common as majority of the Taiwanese Buddhists, especially the elderly, refrain from eating it due to its religious belief. Also, the cuisine of Taiwan is less spicy as compared to Szechwan dishes.

“Xiao-chi” is also known as Taiwanese delicacy or snack. These famous local foods come with the taste of the countryside. Some examples of Taiwanese snacks are stinky tofu and ba-wan etc.

(Stinky Tofu)


(Ba Wan)

Wednesday, December 8, 2010

Traditions

Meeting & Greeting
Greeting in Taiwan is normally done in a formal manner and the oldest person in the group is usually greeted first. Handshakes with foreigners are common among Taiwanese and they usually look towards the ground when greeting as a sign of respect. Of course! You are not expected to do this gesture as they understand it is not customary with your cultures.

Taiwanese names, just like Chinese names, have the surname or family name first and then followed by one or two personal names. In addition, always address Taiwanese by their academic, professional, or honorific title and their surname. As most of their personal names have some significant meaning to it, it is a good way to break the ice between you and the Taiwanese by asking about the meaning behind it.

Shoes
Before entering a Taiwanese home, you are expected to remove your shoes even though the host might insist you don’t have (It’s just a fake courtesy!). Thus, its better that you take off your shoe before entering as they pride themselves in maintaining a clean floor at home!

When you’re out in public places, you are not expected to take off your shoes except in a few restaurants or tea houses with tatami mats.

Gift Giving
Giving and receiving gifts is very common in Taiwan. Gifts are usually given at different occasions such as Chinese New Year, weddings, births and funerals. Furthermore, when you are invited to a Taiwanese home for dinner, it is important to prepare gifts. This can be a food basket, a bottle of wine, chocolates, pastries and some fruits etc or you can provide any type of branded items from your home country as generally Taiwanese like brand names. However, it is important to take note not to give gifts that signify deaths such as white flowers, chrysanthemums and clocks. Furthermore, do not present scissors, knives or other cutting utensils as gifts as they indicate that you want to sever the relationship.

When you are presenting a gift, it is important to remember to present it with your two hands. As for receiving gifts, decline once before accepting and open later privately, never upon receiving it as it would be considered rude!

Good & Bad Omens
Good Omens:
Auspicious colours: Red, Pink and Yellow
Lucky number: Eight (8)

Bad Omens:
Colours: White (associated with death), Black and Blue
Unlucky numbers: Four (4) and Odd numbers (1, 3, 5 ... ...)
Topics: Deaths and accidents (avoid talking such topics as talking about these topics may imply that it might occur)
Gifts: As mentioned earlier, some gifts represent bad luck/omen in the Taiwanese culture However, the bad luck/omen of such gifts can be offset if the receiver offers the giver a small amount of money. This makes the exchange of gift into a purchase.

Guanxi (Relationship)
“Guanxi” is translated as “relationship” in English and it is one of the most powerful forces in the Chinese culture, especially in the business context. It is crucial to know that Taiwanese prioritize personal relationship before business. Relationships are built upon trust and respect. It will be ideal to engage through a third party introduction for it allows immediate credibility. Lastly, “Guanxi” can help to open doors, smoothes out problems, provide opportunities and even leads to more connections.

Concept of Face
Taiwanese are very concerned about the concept of face or “lien” in Chinese because it reflects a person's reputation, dignity, and prestige. There are three types of face concept and they are “giving face”, “losing face” and “saving face”.


Business Cards
Business cards or “Ming Pien” (name cards) should be carried with you during your stay at Taiwan. Most businesses and individuals have cards, and people exchange them like handshakes. It would be ideal to have it translated on one side into Chinese as it indicates a sign of respect to the linguistic necessity and English on the other side. Also, always receive and give with your both hands (sign of respect!) and it is polite to study the card for a while or you can put it away respectfully in a card case and not simply pushed into a trouser pocket as this is considered as rude!

Tipping
Tipping is rare in Taiwan. You are not expected to tip taxi drivers and restaurants. However, you should tip service people such as porter, hair stylists or bellhops and service personnel in International hotels.

Wedding
In Taiwan, even though the lifestyle is greatly influence by the west as evident by their dressings and entertainments today, occasions like weddings still keep the customs, traditions and values intact.

In the past, it is very common for marriages to be arranged by the parents and sometimes it’s so common that even a child’s marriage could be arranged before he or she is born, as long as the parents from both families agreed. Also, sometimes the groom and bride might not even seen each other until the day of the wedding.

In the modern days, most Taiwanese are able to choose their own partner whom they love and get married. Of course! Both families still need to agree with the marriage. If people are unable to find their true love, there are matchmakers to help them find suitable partners.

After a couple is engaged, their parents would normally consult a fortune teller to choose an auspicious date for their marriage. After the wedding ceremony, the couple would have their farewell meal at the bride’s house and then proceed to the groom’s house to pay respects to the family ancestors.


Tuesday, December 7, 2010

Indigenous Groups

All the indigenous groups represent roughly 2% of the entire Taiwan’s population. There are a total of 14 acknowledged groups. They are the Amis, Atayal, Bunun, Kavalan, Paiwan, Pinuyumayan, Rukai, Saisiyat, Sakizaya, Sediq, Thao, Truku, Tsou and Yami. These aboriginal groups are also known as “Yuan Zhu Min” and they are believed to be part of the Austronesian group.

Amis
This is the largest indigenous group in Taiwan and they reside mainly in the eastern valleys and coastal areas. The population of this indigenous group is more than 180,000. One of the main characteristics of Amis group is the matrilineal kinship organisation. The children would inherit their mother’s surname and usually the female lead of household make the final decision on family affairs.

Between the month of July and September, the Amis communities will celebrate the “Ilisin” harvest festival. During this festival, there are rituals to celebrate the transformation of boys into men and there will be vibrant singing and dancing.



Atayal
Scattered across over the northern parts of Taiwan, the Atayal is one of the largest indigenous group in Taiwan and they depends on farming and hunting for survival. Unlike the culture of Amis group, the Atayal’s male members inherit their father’s first name as their last name.

The Atayal are well known for their coloured fabrics with sophisticated patterns and designs. In addition, red colour is their favoured colour for clothing as they believe red symbolizes blood and it has the power to ward off evil spirits.


Monday, December 6, 2010

Languages

Mandarin Chinese is the official language for Taiwan and it is widely spoken by the people in Taiwan. However, a large segment of the population speaks Holo or Hakka dialects. Holo people speak the Taiwanese Hokkien while the Hakka people speak the Hakka language. Taiwanese may speaks Mandarin outside but they may communicate in other Chinese dialects with their families at home.

As for the Indigenous peoples, they speak Formosan languages which belong to the Proto-Austronesian language family as Malay and Hawaiian. However, the number of indigenous people speaking these languages has declined through the years.

As for English language, it is not widely spoken in Taiwan although it is part of the school’s curriculum. Even though many Taiwanese can speak English but they are not proficient in it. However, Taiwanese people begin to realize the importance of English as English is one of the most used language in the world, especially in the western countries.

Sunday, December 5, 2010

Mode of Education

The National Education Act has made education compulsory for all Taiwanese people aged 6 to 15 years old. These people must attend elementary school for 6 years and Junior high school for 3 years.


Below is the diagram for the Education System in Taiwan:




Academic is not everything! Students are encouraged to participate in extracurricular interests such as physical educations or student societies etc as these involvements will come in handy when they seek admission to university.

Saturday, December 4, 2010

Types of Leisure Programmes

 Festivals
Taiwanese people celebrate many different festivals and occasions. The Chinese society followed a lunar calendar to determine several festival occasions and seasonal holidays while they followed the western calendar for their daily life. The coexistence of these two different calendar systems is generally well accepted by Taiwanese.

Chinese New Year
I’m sure most of you know what Chinese New year is, especially if you’re a Chinese yourself! If not, I shall briefly describe this major festival...

Chinese New Year, also known as Lunar New Year or Spring Festival, is undoubtedly the biggest and most significant festival in Taiwan! Just like Singapore and everywhere else in the Chinese world! This festival marks the beginning of the spring and also the beginning of a new year.

A few weeks before Chinese New Year, families will start to clean up their houses and decorate their house with New Year’s decorations and spring couplets (preferably in red as it is an auspicious colour) to create an atmosphere of joy and renewal.

On New Year’s Eve, families gather at home to have their reunion dinner. After the dinner, the parents and older generation give New Year’s money in red envelopes called “Hong Pao” to the children. Then, everyone in the family stays up and waits for the arrival of New Year’s Day.

During New Year’s Day, life is renewed and families are celebrating with firecrackers. The Chinese begin to worship their ancestors first, after which they visit their friends and relatives to exchange good wishes of “Gong Xi Fa Cai” which means “congratulations and prosperity”. Also, Dragon dancing, lion dancing and other folk activities can be seen during Chinese New Year.

Lantern Festival
Two weeks after Chinese New Year, it is time to officially end the New Year season with the celebration of Lantern Festival on the fifteenth day of the first moon. Lantern Festival is also known as Shang Yuan Festival which is celebrated by families across Taiwan. Lanterns and lights are lit up and can be seen almost everywhere in the cities such as streets, temples and parks. In addition, decorative lanterns with different themes are carried by the children during the night. Beside displaying and appreciating the arts of lanterns, “tang yuan” is also eaten during the festival and this is an important custom as it symbolizes the unity of family.

During the festival, several competitions are held in Taiwan to highlight the arts of lanterns. The most famous one is the Taipei Lantern Festival which is held annually at Chiang Kai-shek Memorial Hall Plaza. Every year, the zodiac animal of the year will be the theme for the festival.


Dragon Boat Festival
Dragon Boat Festival is one of the three major Chinese holidays (together with Chinese New year and Mid-Autumn Festival) in Taiwan. This festival is celebrated on the fifth day of the fifth lunar month to ward off evil spirits, diseases, and also to find peace in one’s life as diseases usually spread easily during summer. During this festival, there would be dragon boat race in which competing teams will drive their boats as fast as possible and synchronise with the rhythm of the drums.


Other festivals that are celebrated by the Taiwanese people include Farmer’s Day, Ghost Festival, Mid Autumn Festival and Double Ninth Day

 
Sports
The most popular sports in Taiwan are basketball, table tennis, football and baseball. These sports are played by children, youths and adults. Golf and tennis are growing in popularity in Taiwan and many Taiwanese people start to take up these sports too.

(Chinese Professional Baseball League)

(Chinese Taipei National Football Team)

 KTV Entertainment
KTV stands for Karaoke Television which is a form of interactive entertainment where people sing along with pre-recorded music videos using a microphone. This is a popular activity for socializing in Taiwan and also in other countries such as Japan. Today, there are many KTVs in Taiwan and it is frequently visited by the young people and adults. 

Shopping and Attractions
There are many shopping centres in Taiwan, especially in Taipei. The shopping malls at Taipei are always flooded with people. Furthermore, there are also night markets and the largest one in Taipei is called the Shilin Night Market.

There are also lots of attractions and amusement parks in Taiwan. For example, Leofoo Village theme park and National Palace Museum etc.

(National Palace Museum)


Friday, December 3, 2010

What is Taiwan known for?

Culture & Nature
Taiwan is known as “Formosa” which means “Beautiful Island”. It is also well known for both its rich culture and nature. There are 14 recognised aboriginal groups there and each has its own unique culture and traditions. Furthermore, there are many beautiful natural landscapes such as coastal areas, forests, mountains etc. One example is the Guanda Nature Park.

  
(Guanda Nature Park)

Night Markets
Night markets are very famous in Taiwan. At the night markets, you can purchase famous street Taiwanese snacks such as stinky tofu etc. Furthermore, the night markets also sell accessories and clothes at cheap and affordable prices. The good thing about these night markets is that you can cut down the prices of the items you want to buy by bargaining! An example of night market at Taiwan is the Shilin Night Market which is the largest night market at Taipei.

(Shilin Night Market)

Pop Culture
Taiwan is famous for its pop culture, especially music, dramas and films. Superstar singers such as Jay Chou, A-mei and Jolin Tsai have helped to increase the popularity of Taiwanese music in the world, especially in Asia.

(A-Mei)

Taipei 101
It is the tallest building in the world from 2004 to 2010! Currently, it is the second tallest building in the world, behind Burj Khalifa in Dubai. Standing at 508m above the ground, you can definitely get a good view of the city of Taipei! Hence, if you ever have a chance to go to Taipei, this is an attraction that you must visit!

(Taipei 101)

Thursday, December 2, 2010

Disneyization of Modern Society

Leofoo Village
Leefoo Village is a well-organized theme park at Guanxi, Hsinchu County at Taiwan. The park is quite near to Taipei as it can be reached in around 1 hour from downtown Taipei by travelling on road, thus making it the nearest major theme park to Taipei.



Within Leofoo Village Theme Park, there are four themed areas. The four themed areas are Arabian Kingdom, Wild West, South Pacific and African Safari (the first park in Asia to combine a Zoo with recreational facilities). The architecture, facilities, attractions, rides and restaurants in the theme park are designed to complement to these themes. For example, in the Arabian Kingdom, there is a restaurant called the “Aladdin Restaurant” where the waiters are dressed up in beautiful bright Arabian uniforms to serve authentic Sultan Royal delicacies. This shows the theme of the restaurants is aligned with the theme of the area. Hence, this shows that Leofoo Village Theme Park adopted the “theming” dimension.

In Leofoo Village, there are a wide range of activities, rides, facilities and programmes catered to different group of visitors. For example, animal lovers can go African Safari section to take part in the animal trails. After which, they can go to see an animal show which showcase the performance of flamingos. Then, they can proceed to the Leofoo Resort which is located right beside the theme park to rest. The resort is the first African safari resort in Asia. With these facilities and attractions, the animal lovers will be satisfied. As for other guests who wish to seek adrenaline rush, they can take thrilling roller coaster ride in other areas. All these show that the theme park adopted the “hybrid consumption” dimension where different forms of facilities, attractions, activities etc that caters to different type of people are all available in the same area.

The employees in the theme park play the roles of performers. Part of the employees’ job scope in the theme park is to put on smile of enthusiasm while interacting with customers and ensuring that they are delighted. It was a deliberate display of a happy mood. The whole idea is to entertain the guests and make them satisfied. When the guests are delighted and satisfied, they would come back to the theme park to enjoy the wonderful experience again.

The two main mascots of Leofoo Village are “Happy” (male) and “Honey” (female). Just like Disneyland, they have several mascots such as Mickey Mouse, Minnie Mouse etc. The mascot’s main purpose is to draw attention to the brand it represents and also attract and entertain people, especially the children. With the mascots around in the theme park, people will tend to take photo with them and the mascots will entertain them at the same time to make them happy. I think Mickey Mouse is the perfect example! When people see Mickey Mouse, the first thing that they will think of is Disney. This shows how brands are actually associated with mascots.

Next, visitors can shop at Happy House at Magic Mountain for T-shirts, hats, accessories, dolls, candies, snacks and other merchandise that are related to “Happy” and “Honey” mascots. This shows that the company adopted the Disney Consumer Products (DCP) business model which is to extent its brand to merchandise items. Hence, this allows the theme park to establish a branding through merchandising.


Lastly, the logo for Leofoo Village theme park is similar to the logo for Hong Kong Disneyland and Tokyo Disneyland etc. As you can see from the three logos, the similarity is that there is kingdom-like structure in each logo. This shows that the logo for Leofoo Village theme park may be influenced by the Disneyland Park logo. As the logo for Disneyland Park is well known in the world, by having a similar logo would be easier to help create an impression and expectation for the visitors. Hence, more visitors will come as they will have the impression that Leofoo Village theme park is similar to a Disneyland Park.
All in all, the above mentioned points show that the design for Leofoo Village theme park is heavily influenced and modeled after the Disneyland Park. Even some tourists claim that this theme park is Taiwan’s Disneyland because of the striking similarity between the two theme parks.

Dinosaur Themed Restaurant


As shown in the video, after 20 years, locals and tourists are still attracted to this “Dinosaur” themed restaurant. Furthermore, they are also repeated customers to this restaurant. This shows that people are curious and wanted to seek unique and quality experience. This relates to one of the dimensions of Disneyization which is “theming”. Therefore, the restaurant with a dinosaur narrative and theme is applied.

Changes that have been brought about by the growth of tourism

Tourism growth in Taiwan
Last year, in terms of tourism growth, Taiwan’s tourism grew faster than anywhere else in Asia. It is reported that the number of visitors came to Taiwan in 2009 was at 4.395 billion which was a 14% increase as compared to year 2008. This shows that Taiwan’s tourism industry is growing rapidly despite recession.

According to Taiwan Tourism Bureau, their plan’s aim is to attract 4.8 million tourists in 2010. On November 26 2010, Taiwan tourist arrivals reached 5 million! This means it exceeds its target! And the tourist arrival for this year is expected to reach 5.4 million. This clearly shows that tourism industry in Taiwan is growing at an astounding rate!

With the continuous rapid growth of tourism in Taiwan, there have been lots of changes brought to the country. One of the changes is the technological advancement on infrastructures, transportation and communication systems due to the influx of tourists. For example, more facilities, hotels, resorts, transportations are developed and built for tourism. This can benefit both the tourists and locals. However, the negative side is there is a need to clear lands and use resources for these tourism developments.

As for the indigenous people, tourism has also brought numerous changes for them. In the past, agriculture is their source of income. However, with tourism, it provides them with alternative ways of earning money such as selling tribal carvings to tourists. This shows that tourism may change their ways of live. 

Positive impacts caused by the growth of tourism

Job Creation
The growth of tourism has created numerous jobs opportunities and increases the household incomes for the locals such as the indigenous people in Taiwan. Over the years, ecotourism and cultural tourism has gain tremendously popularity in the world. As most indigenous areas are surrounded by natural beauty in Taiwan, it’s a great opportunity to mix both of this tourism to gain economic profits. For example, in Hualien, whale-watching tours from Shihtiping and white-water rafting tours from Rueisuei are both operated by local aborigines and sometimes include packages where tourists are invited to nearby villages for dinner and other activities. This example shows that jobs are created for the locals and thus this will help to contribute to the local economy.

Preservation of Local Culture
Today, many indigenous people in Taiwan are moving away from their homeland on mountain or rural villages to cities in search of better work and educational opportunities. Hence, this will slowly lead to the loss of culture if the trend still continues to rise. To tackle this problem, the government build tourist attractions to preserve and sustain the local aboriginal culture and also invited the locals to work in these attractions. For example, the government established Taiwan Indigenous Cultural Park in Pintung County in 1987 so as to preserve the aboriginal culture and resources. The park showcases 9 aboriginal tribes and their characteristics. This example shows that the government spend money to preserve the aboriginal culture and use the culture as tourist attractions to showcase the rich culture of Taiwan. Hence, not only the aboriginal culture is preserved and sustained, the local aborigines have jobs too.  

Negative impacts caused by the growth of tourism

Loss of Cultural Identity
As more tourists are coming to Taiwan to learn and experience the local aboriginal culture, it may exceeds the carrying capacity of the destination, hence leading to environmental degradation Furthermore, these tourists may not practice responsible travel at the destination. At the same time, the local aborigines, especially the younger generations may get influence by the tourists easily because they are not highly educated and they may adopt the foreign culture as they think it is better and cooler than their own culture. In addition, the local aborigines need to change their ways of live because of tourism development. For example, instead of farming to earn income, they now earn income by either selling souvenirs such as handicrafts or performing at cultural attractions etc. Thus, this may ultimately leads to the change or even loss of local cultural identity and values in the long run.  

Wednesday, December 1, 2010

Whether tourism has been a culprit in commodifying cultures and traditions?

In my own opinion, tourism is a culprit in commodifying cultures and traditions in Taiwan as well as the rest of the world. This is especially so in the case of Taiwanese aboriginal culture. I will use Formosan Aboriginal Culture Village as an example of commodification of culture.

Formosan Aboriginal Culture Village is a theme park with rides and attractions, and also the aboriginal villages where the culture, tradition and heritage of nine Taiwanese aborigines are showcased. The aborigines are hired by them to explain and introduce their heritage to the visitors and also perform their traditional dances etc. This is good in a way because it allows the preservation of local heritage and culture, and this creates jobs for the local aborigines. However, this will lead to the commodification of their culture.

Formosan Aboriginal Culture Village is a theme park; hence it essentially requires visitors to pay for the tickets in order for them to enter the park and enjoy the attractions. As the aboriginal villages are part of the theme park, this also means that visitors are charged before they are able to enter and learn about the local culture. Thus, this shows that monetary value is given to the culture.

Next, visitors who come may be more interested in the rides and attractions than the aboriginal villages and since the aboriginal villages are there, the visitors will take the chance to visit (culturally-attracted tourists). After they visit the village to learn about the culture, they want to have souvenirs and bring them home. This leads to a huge demand for souvenirs. Thus, the aborigines’ traditional cultural items such as handicrafts are mass-produced and then sold as souvenirs to visitors. The souvenirs may even be slightly modified just to adapt to the tourists’ demands. Even though this might increase the visitors’ understanding of the Taiwanese aboriginal culture, the visitors may not truly understand the real meaning behind their traditional practices and values. Thus, this may devalues the aboriginals’ culture. For example, these culturally-attracted tourists may just purchase them as a keepsake as they might not come back again to experience and learn about the culture. However, the souvenirs that they bought may hold a much deeper meaning to the aboriginal people.
.
The case of Formosan Aboriginal Culture Village clearly shows that the local aboriginal culture has been commodified, commercialised and adapted to the tourists’ demand. Hence, the experience it provides is no longer authentic. Therefore, I agree that tourism is a major culprit in commodifying cultures and traditions.

Bibliography

References

Picture references